Industry Insights with Special Events Director Patricia Gums


Did you know that special events make up a significant and exciting portion of the life of a music venue? In my role here at The UC Theatre, it is my job to introduce our youth to the wonderful world of special events. On January 22nd I had the pleasure to facilitate our very first Advanced Workshop in Special Events.

The class was a very engaging workshop as we practiced role-playing networking techniques during an imaginary event, toured the venue in a mock sales conversation, discussed non-verbal communication, and fine-tuned our business casual dress code. The students were smart, interested and brought a lot of zest to the conversation. My most memorable moment of the event was finding out that one of our Youth Advisory Board graduates was recently offered a job with a company that he was exposed to while working a special event at the theatre. Teaching the workshop also reminded me of how much I love working events, and what a great space we have to offer to do so!

Patricia Gums is the Director of Special Events at The UC Theatre. Patricia has over 25 years in the hospitality and service industry and loves all things events!